Résumé Tips

Strengthen Your Skills and Your Brand


Communicate who you are, what you offer, and what makes you different from other applicants. Your brand is simply how you want to be seen by others in the marketplace.  Other essential elements to consider:​

  • In a tough job market, you need to stand out.  Knowing how you are different from other job seekers and the value you bring to the employer helps you do this.

  • You must communicate who you are and what you offer quickly and concisely.  Offer information that is relevant to the targeted position you are applying for.

  • Be consistent. Your résumé, LinkedIn Profile, and other career marketing documents should send a consistent message.

  • Work today is becoming project and team-based, to be considered for that project or team, you need to know what you bring to the table.

Identify Your Transferable Skills

Transferable skills are a significant selling point that sets you apart from other job seekers and can be used across different fields and jobs.  Here are a few examples of categories and transferable skills:

  • Communication: Speaking, listening, and using communication tools

  • Critical Thinking: Problem-solving, strategic planning, and decision-making

  • Self-Management: Organized, motivated, responsible, and reliable

  • Interpersonal: Understanding, agreeable, supportive, and attentive


Highlight Your Accomplishments

Accomplishments give you credibility.  Employers want to know, “what have you done that can help their company?”.  Consider a problem you solved, a solution you came up with, and a benefit it had for the business, customers, or employees.  Other essential elements to consider:

  • Did you bring in new business by creating a new product or service?

  • Did you help retain customers by ensuring high-quality products and services?

  • Did you save time and money by making a process or procedure more efficient?

  • Did you communicate well with customers and employees?


Use Keywords Effectively

Employers use keywords to describe what they are looking for in an applicant.  An essential source for keywords is the job description of the position you’re applying for.  Other elements to consider:

  • ​Incorporate keywords at the beginning of your résumé and throughout if relevant to your skill sets.

  • Keywords help to identify you as a potential match for the position the employer is looking for.

  • Name a specific software application like Microsoft Project rather than saying “strong computer skills.”

  • Use "jargon" that “speaks the language” of the industry you are applying for, it shows your understanding of the field. 

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