Companies today use Applicant Tracking System (ATS) portals when hiring new employees. These portals analyze and scan applications, résumés, and CVs to rank and filter the best-suited applicants for vacancy criteria.  

Recruiters typically notice and hone in on definitive results shown as numbers or metrics.  In a tough job market, you need to stand out, adding results or accomplishments help recruiters and hiring managers visualize your potential impact to a job.     

Employers want to know, “what have you done that can help their company.” Add results of what you did, explain steps you took to achieve an outcome, or add successes of what you achieved.  

At Writing With A Flair, our focus is to craft you an optimized résumé to show the value you bring to the employer.   

Getting Your Résumé Noticed With a Results-Focused Approach.

Adding Accomplishments to Give You Credibility  

Use numbers, percentages, specific dates, or dollar amounts to quantify your accomplishments will help recruiters or hiring managers visualize your potential impact, value you can bring to them, and serve as powerful negotiation tools when the topic of salary arises.  

  • Consider a problem or solution you came up with, or a benefit it had for a business, customer, or employee.  
  • If you can answer the following sample questions with a metric or result, then suggest adding it to your résumé:
    • Did you manage a budget (add the amount), did you manage any direct/indirect employees, did they report to you (add the number)?

    • Did you contribute to increasing customer service survey scores (add before and after score to show change) or increase efficiencies (describe how)?

    • Did you have Profit & Loss or fiscal responsibilities for overall business or employees (add the amount or number of people)?

    • Did you add operational improvements (describe changes), manage people (how many), or contribute to growing company revenue (how much)?

    • Did you bring in new business by creating a new product or service or retain customers (how many) by ensuring high-quality products and services?

    • Did you save time or save costs, or company money (add by how much) by making a process, procedure, or project more efficient (describe change)?

Tailoring Résumé to Targeted Job Description


Employers use keywords in their job description to describe what they are looking for in an applicant.  They use ATS portals to scan applications, résumés, and CVs to rank and filter the best-suited applicants for vacancy criteria.  

  • Develop a résumé with effective keywords to achieve an 80% match rate or higher to increase the chances it will be seen by a recruiter.

  • Focus on the effectiveness of both résumé content and keyword matches towards the criteria for a targeted position you are applying for.

  • Focus on content and keywords for Hard Skills, Soft Skills, and company-specific skills to help your résumé stand out.   

  • Use "jargon" that “speaks the language” of the industry or employer you are applying for, it shows your understanding of the field or the company. 

Strengthening Your Hard Skills and Soft Skills 

Hard skills show mastery and proficiency while soft skills show communication and relational abilities.

  • Skills section on your resume will allow recruiters and hiring managers to see that you have the skills required for the job at one glance.

  • The key to changing your career is identifying your transferable skills, such as critical thinking,  strategic planning, organizing, and leading. 
  • Hard skills and soft skills forms a well-rounded job applicant and creates a good balance between knowledge and interpersonal attributes.

  • Soft skills are people skills or personality traits that revolve around character, teamwork, communication, time management, and work ethic.

Formatting Your Résumé and LinkedIn Profile

  • Send a consistent message in content and design for all of your career marketing documents.

  • Include city, state, and zip code as the ATS allows recruiters or hiring managers to filter candidates based on location.      

  • Include personal phone number (not work number) and professional email (e.g.,, and not a work, school, or college email.    

  • Explain employment gaps, as they may affect ATS filtering the recruiters use when scanning work history.  If gaps, consider using years only (e.g., 2019).

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